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Thoughts on \’Free\’ Facebook and other Social Media Traffic

Rosina here.  Happy Monday! How was your weekend?

And I hope you didn\’t believe the date on my last email…

I looked at the list of emails in my account and saw two for the 9th lol… but the second one was really for the 11th.

You probably guessed that from the date it arrived lol.

Well today, the first thing I did was change the date in the subject so it will be correct today!

Now for the important stuff… Valentine\’s Day is coming… It\’s tomorrow!

Remember that gift I mentioned…

Well it\’s coming and it\’s awesome! 

So be sure to watch your mailboxes tomorrow…

I\’m excited for you, you\’ll love it!

Meanwhile, let\’s talk about traffic like I said Saturday…

Oh where to start.

There are so many sources of traffic.

So, let\’s start wiith the one everyone is pushing more than everything else when they talk about traffic for their system or offer you are promoting…

Let\’s talk about social media traffic, especially Facebook.

That is the one traffic source you hear about more than any other…

Yes, you can do lots of other things, but you \”NEED to be driving \’free\’ traffic from Facebook\”.

Let\’s look at what\’s involved

  • You need to get 30-50 friends a day – and not too fast or too many at once either or Facebook will think you\’re a bot and ban you, you need to spread it out in 2-3 sessions per day
  • You need to post frequently, preferably 3-5 times per day
  • You need to like and comment on other people\’s posts at least 10-20 posts a day and preferably a lot more
  • You need to actively participate in a number of groups giving valuable comments and posts
  • You need to reply to every single comment that someone makes on your posts and many of the replies to your comments on other people\’s posts
  • You can\’t put links in your posts or comments or your reach will be limited so you have to hope that people comment on your posts that they are interested in what you have then you have to engage with them in a direct message spanning several back and forth dm\’s then give them your link

Does that about cover it?  I think that\’s most of it.

Now this is mostly Facebook terms, but the same applies to practically all of the social media platforms, they just call them different things.

So, positives…

  • People get to really know, like and trust you before they ever get on your list
  • For those who are very social – you can have great fun doing it
  • The people who do get on your list are probably going to stick with you
  • It is a great way to get to know people and share ideas

And, the negatives…

  • You MUST do it every single day without fail
  • You generally can\’t automate it very well. Facebook (and many of the other social networks) won\’t let you post content through any automated means to your profile or groups you are a member of – you can to a limited extent to your page and in groups you admin, but that is limited and has limited reach. So you must do it by hand every day several times a day.
  • If you miss even one day, especially in the beginning your reach will decrease
  • You have to be on the platform several times a day to do all the tasks listed above
  • It takes a LOT of time and effort to get your reach up to any meaningful level
  • No matter how much people tell you, you can do it in 30 minutes to an hour a day, you CAN\’T. You need to be on the platform (especially in the beginning) an hour or two or three each time several times a day, so you\’re going to spend a BIG chunk of your day on social media to drive very little traffic
  • You can\’t outsource much of it because it depends on YOUR direct interaction with people
  • The number of people you will get to your list (where the real money is) is very low compared to the number of hours you will spend curating them
  • You need to respond quickly to people\’s comments and messages so you need to be on the platform frequently during the day (and preferably night)
  • It is NOT scalable – you are limited to the number of hours YOU can spend on the platform and how good YOU are at talking to people
  • Time is money so these leads are VERY expensive (no traffic is truly free when you consider the cost of your time)

Now, know that I am not a big fan of social media… I do it, but I hate it… so I am probably biased…

But to me, as a traffic source, the negatives greatly outweigh the positives.

That\’s not to say social media doesn\’t have its place – it\’s a great place to get together and share ideas -, but as a traffic source it isn\’t that successful. 

You are not going to drive a lot of traffic this way. At most you might get 2 or 3 clicks (not even leads) a day to visit your site and in the beginning you\’ll probably be lucky to get 2 or 3 a month. Admittedly the clicks you do get are high quality and likely to result in a lead to your list (if you are sending them to a lead capture page) and/or a higher possibility of a sale than most other sources of traffic but you\’re still looking at maybe 50-60% get on your list, so 1-2 per day at most – you\’ll probably get more unsubscribes than that per day.

I do do social media, but my aim is not primarily to drive traffic (though I do try to encourage people I talk to to visit my site), my aim is to build relationships, develop other sources of traffic, teach what I know, and learn from other people.

I admit, I am only on Facebook 3-4 times a week (definitely not 3-4 times a day), so don\’t expect fast responses from me there and even less on other social media platforms.

So that about covers it for free social media traffic. 

What is your opinion of social media traffic?

Agree with me or disagree with me, I\’d like to hear it.

Are there any specific traffic sources you\’d like me to cover?  Reply and ask, and I\’ll cover them!  

Don\’t forget to read Start With Why and check out the 10k Accelerator program.

To your success!

Rosina

PPS. Have you joined Traffic Magic yet?

Traffic Magic will bring success to your traffic generation by bringing you 100% buyer traffic each and every month.

 

Check out what other people are promoting on Traffic Magic!

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