Rosina here. I hope you had a wonderful Sunday and got to spend some time with family and/or friends. I had a great time at church and enjoyed some wonderful talks.
And now the beginning of the week is here again! And boy did I have a LOT of email in my mailbox from the last two days even though it was the weekend, or maybe because it was the weekend. Who knows!
I had to get up early this morning and head out to the imaging center to get an ultrasound and x-ray done following up on my hospital trip and doctor visit last week.
Surprisingly, the doctor got the results already and called me about them. I wasn\’t expecting to get the results until my appointment with her next week.
Luckily there\’s nothing seriously wrong and the fluid in my lungs is gone. I just need to lose some weight and not use too much tylenol (which I hardly use any).
I\’ve been working on losing weight and I\’m no longer on the medicine that made me gain it in the first place, thankfully. So I guess I just have to keep working on it.
So anyway, let\’s get back to your dream customer.
Did you know there are only 3 core markets or desires? When your customer purchases anything from anyone, they\’re hoping to get a result in on of these three areas.
So what are those three core desires? Health, Wealth and Relationships.
Think about anything you buy, which market does it fit into. You can bet it fits into one of those three.
If you think it doesn\’t, think harder. It does.
So the question you need to answer about your dream customer is…
Which of these three desires is my future dream customer trying to receive when they buy my product or service?
Spend some time getting into the mind of your dream customer and determining which one of the three core desires your dream customer is trying to fulfill.
Did you enjoy the Your First Funnel Challenge today? It was great wasn\’t it. Russell is always an awesome speaker.
Set & Forget Traffic was launched today by Glenn. It\’s an interesting method I\’m looking forward to trying!