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Confused Customers And The Sale

Rosina here.  Happy Wednesday!  I hope you had a wonderful day!

I think I forgot to mention on Monday that I wouldn’t send a message Tuesday. So, my apologies.

I went to the Temple with a friend of mine, so we went in the evening when she got off work instead of in the daytime like I usually do when I go by myself.

Anyway, it was a wonderful experience and great to spend some time with her.

Since I’ve been having a rough time this week, I am grateful to feel the Spirit in the temple.

 I also will likely not be sending a message on Friday as I have a medical treatment that day and probably won’t be up to it after treatment.

So, you get an abbreviated group of update emails from me this week 🙂

In Dotcom Secrets, Russell Brunson points out that “One of the fundamental rules of marketing is that “a confused mind always says no.” 

It is something we really need to think about in all our marketing.

Make sure that our marketing materials are clear and concise and explain enough, but don’t overwhelm the customer.

Make sure there is one clear path for the customer without too many options they have to think about.

And make sure that path is clearly stated with the actions needed stated specifically.

That’s true when we create a course or other info product as well.  

If the student is overwhelmed and has too many options or too much to do at once they will give up and not finish the incredible learning you have created for them.

Have you read Dotcom Secrets?  

There is a LOT of good stuff in there.

Russell Brunson is an excellent marketer and very good at explaining the principles.

So read it!

If you don’t have your own copy, click here and get one!

Then, Write me back and tell me what you got the book, or just say “I’m interested!”

To your success!

Rosina

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